Big Bash or bust for Nine in face of falling popularity in cricket on TV

Short resume:

australia
90%
rights
90%
sport
90%
bash
70%

After raking in riches from commercial television for the past four decades – ever since Kerry Packer bet the family fortune on cricket to fill hours of summer airtime – global investment bank UBS estimates Nine loses A$40 million (NZ$43.4m) a year
Source Stuff.co.nz
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